The group's work crosses research and strategy, communications and content development, identity systems, digital and physical experiences, and tools and training. Mike is the Executive Creative Director at IBM Brand Experience & Design-a team overseeing the expression and strategic evolution of every IBM brand and sub-brand worldwide. The unexpectedly expressive nature of the italics give you even more options for your designs. Use the Sans as a contemporary compadre, the Serif for editorial storytelling, or the Mono to show code snippets. Plex's three designs work well independently, and even better together. The result is a neutral, yet friendly Grotesque style typeface that includes a Sans, Sans Condensed, Mono, Serif, and several other styles for several languages, and has excellent legibility in print, web and mobile interfaces. Plex was designed to capture IBM's spirit and history, and to illustrate the unique relationship between mankind and machine-a principal theme for IBM since the turn of the century. IBM Plex™ is an international typeface family designed by Mike Abbink, IBM BX&D, in collaboration with Bold Monday, an independent Dutch type foundry. Almost before we knew it, we had left the ground.
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